Virtual Design Studio based in Bristol
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#WeAreBristol Social Campaign

#WeAreBristol Social Campaign


In partnership with Rixxo, Vaughan + Company were charged with the social media roll out of Bristol City Council’s #WeAreBristol campaign.

The campaign itself was designed to install a sense of civic pride, unity and stability in an uncertain political landscape.  

As well as targeting the city as a whole, our expert planners honed in on areas which had seen a rise in hate crimes since the 2018 UK referendum, in a bid to address and discourage extreme behaviour. The campaign centred around an emotive video to rouse awareness and was followed by  a series of in-community activation events. 

Over Facebook and Instagram alone, the campaign reached over 452,000 people in the city of Bristol.

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